Price the foundation. Scope the action.
As customers begin to delegate outcomes to AI, the assistant has to understand the business and decide whether it fits. Foundation Build creates the owned foundation AI can understand and evaluate. Agent Capability Build adds one approved action after the rules are clear. Foundation does not automatically include a live agent-action endpoint.
Foundation Build
$4,995ONE-TIME · YOU OWN THE SITE AND THE ACCOUNTS · NO REQUIRED RETAINER
The owned foundation AI can understand and evaluate. It does not automatically include a live agent-action endpoint. If the business later needs a defined action — a consultation request, a qualified inquiry, a controlled handoff — that is scoped as an Agent Capability Build after the rules are clear.
WHAT YOU GET
An owned high-performance website.
Fast pages for people, on accounts you control.
One reliable record of the business.
Identity, services, locations, credentials, proof, policies, and limitations — not scattered pieces.
Connected services, locations, credibility, and proof.
So search and AI can check the same facts.
Published clearly for search and AI.
The same accurate information, published so people and assistants can find it. This does not make every system read the business with certainty.
A map of actions AI may eventually request.
What can be asked for, what information is required, where you work, and what success does not mean. This is the map — not an automatic live action endpoint.
A system and handoff the business can operate and own.
You own the site and the accounts it runs on. No mandatory retainer. A protected action later is a separate Agent Capability Build.
When it is done, it is yours — the website, the hosting, and the code accounts. Active capabilities may use third-party services with direct costs. Credentials and security may need maintenance.
One defined action at a time. No published price.
A consultation request is not a booking. A price inquiry is not a checkout. A commercial project is not a one-click accept. Different actions carry different rules, different risk, and different control requirements.
We only scope this after the business rules are understood: required customer information, service area, permission checks, protection from invalid, abusive, or duplicate requests, human follow-up, and a clear meaning of success. Checking the agreed result is part of the work.
Application-only. No invented price.
For selected businesses remaining on WordPress, Wix, Squarespace, or similar platforms: an owned capability layer that can sit alongside the existing website, on infrastructure and a domain you control. This is a founding pilot. A full rebuild is still the strongest path.
The work is not done until the agreed outputs pass.
Before a build starts, we agree in writing what the system must publish, what AI must be able to understand, and — when an action is included — what the protected workflow must successfully do. The engagement is not complete until those tests pass.
This is an acceptance standard, not a money-back guarantee and not a promise that a specific AI engine will cite the business.
Optional. One-time. These extend the owned foundation. They are not citation-tracking retainers.
Extra service or area pages
$250 each (or 5 for $1,000)
Cover more towns and more services on the owned foundation.
Decision-support articles
$350 each (or 3 for $900)
Owned pages that answer the questions buyers actually ask — written for people first, structured for machines second.
Rush delivery
+$1,500
Faster ship when the foundation is otherwise in scope.
Additional location or second vertical
$2,500
A second full location or service set on the same owned system.
Start with an Agent Readiness Review.
The Agent Readiness Review shows what AI can understand, evaluate, and safely do with your business today. Free. Written within two business days. You keep the report either way.
OWNED BY YOU · CONTROLLED BY YOU · READY FOR THE AGENT-DRIVEN WEB